Natalia Laricheva is a Marketing Professional based in Milan. She was born in Russia and graduated from the Plekhanov University of Economics in 2013 with a degree in Mathematics and Economics. She has over 10 years of experience in marketing, business development and project management in a multinational corporation in the home appliances industry.  In her professional life, she successfully manages global projects and new business launches, actively participates  in promoting diversity and women’s empowerment through mentoring, young professional and women’s network, eagerly shares her enthusiasm and passion for consumers, market trends, and sustainable product innovation.