Laura Garbayo is a Marketing Professional currently living in Madrid with over 6 years of experience working in the insurance world for Generali Spain. Garbayo Perez has developed her career through different roles within the marketing area inside Generali Spain (brand communications, customer and distributor experience, business strategy and value proposition design), focused on customer centricity with a commercial technology-oriented mind. Due to her international background and her digital attitude towards the business, she is excited about embracing challenges working on international projects and making things happen while driving her company towards the future.