Gianmario Verona is a Full Professor at the Department of Management and Technology at Università Bocconi, of which he has been Rector since 2016. At SDA Bocconi, he was the Director of the Full-Time MBA from 2012 to 2014 and Associate Editor of Economia & Management between 2003 and 2016. He has conducted numerous workshops, talks and applied research projects in Europe, Asia and North America on the topics of product innovation, technology strategy and marketing strategy. He has developed specific expertise with companies operating in the digitaland health sectors and, more broadly, in the consumer sector. His research activities include innovation management, technology strategy, new product development practices and, more recently, corporate entrepreneurship. Currently, he is focusing on the contribution of organizational competences and technologies in the face of disruptive change. He is the author of numerous books and articles on strategy and innovation. His works have been published in all the leading management journals (including The Academy of Management Review; the Academy of Management Journal; Organization Science; the Strategic Management Journal). He is the author of many books including “Collaborating with Customers to Innovate” (Edward Elgar). In the past, he was the co-editor of Strategic Organization and an editorial board member of the Strategic Management Journal and the Journal of Management. He has been a Visiting Professor at many international universities, including Tuck School of Business, Innsbruck University and Massachusetts Institute of Technology. He served as the Director of the Ph.D. in Business Administration from 2008 to 2011 and as Dean of the Faculty of Università Bocconi from 2014 to 2016. Gianmario Verona earned both his degree in Business Administration and his Ph.D. in Business Administration & Management from Università Bocconi.