Experienced Brand Marketer currently working within Campari Group as Campari Global Brand Manager. This follows a term within Campari Group UK where she was responsible for launching Crodino in the local market and the digital transformation of the Aperol UK marketing approach. Previous experience in brand management in-house within the FMCG sector and agency side managing 360-degree campaigns. Experience in strategic business strategy, corporate communications and digital marketing. Graduated from The University of Liverpool with a bachelor’s degree in English & Communications. Within the degree areas of focus included Political Communications, Women in Literature and Shakespearean Literature.