T20 Forum on Digital Transformation


Maximo Ibarra

Chair, B20 Digital Transformation Task Force

Chair of the B20 Digital transformation Task Force. Former Ceo of Sky Italia, over the past years he served also as CEO of Royal KPN, a leading telecommunications company in The Netherlands, and as CEO and Director General of Wind Tre. He joined WindTelecommunications in 2004 and served as Commercial Director. Before 2004, Mr. Ibarra held several leadership positions at FIAT Auto (as VP Strategies & Business Development of the Business Unit Servizi), DHL (as COO) and Benetton Group (as Global VP Marketing & Communication). Since 2005 he is Professor of Marketing and Digital Marketing at the Guido Carli Luiss University & Business School in Rome. He is member of the board of directors of Mediobanca and of the Advisory Board of WPP/The European House – Ambrosetti.

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